Pricing competitively

At any point in time, there are several other homes for sale competing with your home. You must know what’s going on in your local housing market in order to price your home competitively and to attract the qualified buyer.

We will help you determine the market value of your home by generating a Competitive Market Analysis (CMA) report, which will show you a range of prices being paid for homes in your area.


We will also discuss other factors that help us determine the value of your home:

  1. Location
  2. Square footage of your home and lot
  3. Condition of your property
  4. Buyer demand level for homes in your area
  5. Your motivation
  6. Availability of financing
  7. Interest rates

Marketing Factors effecting the sale of your home: Who controls them?

Marketing Factor Who Controls?
Market Position (based on price) Seller
Saleability/Appeal to Buyer Seller
Marketing Program (Agent/agent’s co.)
Market Value Buyer
We will determine price based only on the factors under your control:

  1. Property Condition
  2. Marketing time
  3. Seller Financing & Warranty
The combination of an accurate Competitive Market Analysis, a precise property evaluation, and a well-executed marketing plan will help you price your home realistically in order to attract the full-price buyer.