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Bringing You Home is Our Greatest Joy
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Ann Wilson Homes
Associate Broker, Licensed in VA & DC
ann@annwilsonhomes.com
703-328-0532
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Bringing You Home is Our Greatest Joy
  • Home
  • Our Team
  • Blog
  • About
    • Community Resources
    • Local School Info
  • Listings Search
    • Featured Listings
    • Saved Listings
  • Coming Soon Listings
  • International Listings
  • Buyers
    • How Can an Agent Help Me Buy a Home?
    • Evaluating Your Priorities
    • Seller Abbreviations
    • Viewing an Open House
    • Home Inspection
    • Making Your Purchase
    • Loan Do’s & Don’ts
    • The Financing Process
    • Escrow
    • Contingencies
    • Moving
    • Checklist for Moving
  • Sellers
    • When Is the Right Time to Sell?
    • Sale Success Essentials
    • Why Use a Professional?
    • Risky Business
    • Pricing Your Home
    • Benefits of Realistic Pricing
    • Ready to View?
    • Working Together
    • Targeting Full Priced Buyers
    • Traditional Marketing
    • My 24×7 Response System
    • Staying in Touch
    • Escrow
    • Moving
    • Checklist for Moving
  • Contact
  • Areas
    • Bon Air
    • Spy Hill Boulevard Manor
    • Dominion Hills
    • Fairlington
    • Shirlington
    • Arlington Forest
    • Ballston
    • Cherrydale
    • Clarendon
    • Courthouse
    • Columbia Pike
    • East Falls Church
    • Rosslyn
    • Pentagon City
    • Virginia Square
  • Client Testimontials
  • Philanthrophy
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Bringing You Home is Our Greatest Joy

Benefits of Realistic Pricing

Why not just price your home as high as you think you possibly can?

The chart below, from the National Association of Realtors, shows your likelihood of selling at different market values:

Price % Above
Market Value
Percent of
Homes Sold
+15% 20%
+10% 30%
Priced at market 60%
-10% 75%
-15% 90%

Realistic pricing means you will:

  1. Capitalize on the first few weeks of high activity and interest.
  2. Attract more prospects.
  3. Increase the likelihood of receiving higher offers.
  4. Minimize the inconvenience of keeping your home ready to show.
  5. Accomplish a faster sale.

Remember, your need for money does not increase the value of your home. If IBM stock trades between 104 & 108, it does no good to insist on selling at 112. Pricing too high only means your price will make other homes in your area look like better deals.

Overpricing your home could also make it difficult for a buyer to finance. 99% of all homes are financed. If you overprice your home, a buyer may be denied financing because the appraisal will come in too low to justify the loan.

Catching the crest of the buyer-interest wave

Timing is critical! The majority of buyer activity occurs in the first two weeks after a home goes on the market, and peak sales activity occurs within the first 10 days. Buyers who see a property at a non-competitive price will not be back for a second look. The longer your home stays on the market without an offer, the more it risks taking on a “shelf-worn” appearance, reducing your chances for closing a sale with a full-price buyer.

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Ann Wilson Homes
2101 Wilson Boulevard, 100Arlington
VA 22201
703-328-0532
ann@annwilsonhomes.com

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